December 22, 2016

Creating Digital Entrepreneurs 

When we think about digitization, we think about technologies, processes and business models. We rarely consider the importance of the “human factor” in the digital transformation process. The Cultural Status Quo Modern businesses have evolved into efficient operations, where high-achieving managers work to meet clear Key Performance Indicators (KPIs)...


November 30, 2016

Going Lean, Again

Friedrich Arnold, Senior Project Manager at etventure, explains how manufacturers can embrace the Lean Startup methodology as the centerpiece of their Digital Transformation. The Proud Leader On a recent client visit to a German OEM of construction machinery, the CEO and the Head of Production gave me a tour...


November 02, 2016

‘Insurance for Digital Natives’ – study by W&W Digital and MSR Insights

What makes the young, digitally savvy target group ‘tick’ when it comes to insurance? This is the question addressed by W&W Digital, the joint venture between Wüstenrot & Württembergische and etventure, together with the market researchers at MSR Insights. The ‘Insurance for Digital Natives’ study provides some indications. By using...