Heidelberger Druckmaschinen AG, the world’s leading manufacturer of sheet-fed offset printing presses, started its digital transformation with a new product line – with the aim of becoming a digital pioneer in the printing industry. Heidelberger finally succeeded in successfully testing, validating and scaling its digital business model – from selling printing equipment to digital services – with the support of etventure. Within only six months, Heidelberger was able to adapt its business model even better to market and customer needs, to market it optimally via digital channels and thus to win two major customers in just three months. Heidelberger is working with etventure on setting up a joint venture with the aim of further scaling and increasing sales.
6 months for the optimization and implementation of the new digital business model
3 months for the acquisition of 2 major customers
Setup of a potential joint venture
Senior Vice President - Head of Digital Print Business Unit
etventure works with innovative methods and on performance KPIs which is very trustworthy, we always knew where we were. They go beyond the typical consultants and don’t charge you by hours. They are paid by the level of success which is a win-win-situation.
Heidelberger Druckmaschinen AG is a precision engineering company. With around 11,500 employees and sales of 2.4 billion Euro (as of 2018), it is the world’s leading manufacturer of sheet-fed offset presses.
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