Driving Digital Transformation and Building a Digital Unit

Digitalisation of the plant construction and machinery industry by implementing digital projects

Case Study SMS group

Building a Digital Unit for the SMS group's digital business - based in Düsseldorf with currently 10+ employees

Training and development of the Digital Unit team by building innovation and digital capabilities and strengthening of entrepreneurial mindset

Development and launch of an industrial platform and 4 Minimum Viable Products (MVPs)

Product & Solution

Digital Unit - Digitaleinheit

Together with the market leading constructor of metallurgical plants and machinery SMS group, etventure has built an entrepreneurial Innovation Unit with focus on developing digital products on basis of customer-centric working methods. SMS Digital was founded in Mai 2017.

  • Identification of ideal candidates within the organisation as well as recruiting talents externally.
  • Development and training of teams through personalised mentors as well as intense coaching & training of innovation & digital capabilities (e.g. Design Thinking) and strengthening of entrepreneurial mindset
  • Supporting and improving internal idea generation as well as acceleration and professionalisation of prototyping & execution of selected ideas
  • Implementation of first lighthouse projects including first customer- and revenue generation within one year



User Exploration & Ideation

Qualitative customer interviews to identify the target group and their needs and pain points.


Pain Points

Pain Point Analysis

Generation of 50 ideas for various online tools as basis for tests. Quick validation of ideas using simple scribbles.


Prototype Test

Prototype Test & Validation

Prototyping of relevant product ideas, for example preparation of an initial clickable mockup to identify the ideal feature set.


MVP Market Launch & Roll-Out

Development and launch of a industrial platform and 4 Minimum Viable Products.


Plant construction- & machinery


The SMS group is a globally leading constructor of metallurgical plants and machinery for the industrial processing of steel, aluminum, and nonferrous metals with it’s headquarters in Düsseldorf. With over 14,000 customer worldwide the company generated over EUR 3 billion in revenues per year.


As a start-up of the SMS group, SMS digital and his entrepreneurial team will further address the challenges of digitalisation of the steel industry

etventure has built the SMS group’s entrepreneurial Innovation-Unit and has supported implementing numerous digital projects.

Management sponsors

Burkhard Dahmen

Burkhard Dahmen
Chairman of the Managing Board SMS group

Andreas Stark

Andreas Stark
Principal etventure

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Andreas Stark


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