Summary of the project: In the context of a 360° ecosystem analysis and strategy development, etventure identified new business models for a global paint manufacturer and at the same time pushed the necessary internal transformation. The first goal: A higher capacity utilization of the workshops in the network of the chemical company and thus a strong customer loyalty and ultimately an increase in sales of paint sales to them. To achieve this, an app was first developed for simple and efficient handling of paint damage between workshops and drivers (B2C) – and thus the digitalization of an existing analog customer relationship. The result is motum by RepairFix, a cloud-based and AI-supported platform in the B2B sector, which uses digital products to network all major parties (drivers, fleet managers and repair shops / service providers) in the automotive aftersales market. The paint manufacturer also has a digital business model outside its core business area, not only to reduce its dependence on transactional sales of chemicals, but also to generate revenue through additional digital services and to prepare for the future with an independent platform business model in the B2B area.
Our customer, a German DAX-listed company and one of the world’s largest paint producers, was faced with various challenges at the start of the joint project: there is fierce competition in the market, with companies undercutting each other more and more. In addition, there was the question of how to deal properly with mobility trends that continuously influence the automotive industry? What role will suppliers play in this increasingly changing market in the future and what role will the often-mentioned ecosystem play in this?
Over 9,000 cars are serviced in the fleets that use motum
Over 300 workshops work together with RepairFix
Over 4,500 service orders with a turnover of 1.5 Mio Euro Euro have already been processed
CEO and Co-founder of RepairFix
Our vision is to be the central contact in the automotive aftermarket. etventure has laid the foundation for this: With their distinctive market and expert knowledge we were supported from the idea generation to the market approach to the scaling up.
VP Digital & New Business Development Paint Manufacturer
In order to remain innovative, one must ask for the view from the outside from time to time - that is the reason why we looked for the support of etventure here. We have consciously decided for etventure and that was also the right decision. A model [motum], which we would certainly not have chosen otherwise, if we had not experienced this different methodology and working method.
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