With the aim of making Wüstenrot & Württembergische the digital pioneer in its sector and opening up new customer segments, etventure created the digital unit “W&W Digital” together with the financial services provider. As part of etventure’s execution of successful digital business models, the HealthTech startup Keleya was spun out in 2017 – today Europe’s most popular pregnancy app. More than 15.000 pregnant women actively use Keleya every month as a digital and data-based fitness and nutrition coach. Keleya’s business model: Paid subscriptions for the use of premium services. Keleya is the only app recommended by Apple in the pregnancy segment, with over 150.000 downloads from Apple and 50.000 from Google within the first 1,5 years.
More than 150.000 downloads from Apple and 50.000 from Google
Several thousand paying customers for the subscription packages of premium services
Number 1 among the pregnancy apps in Europe
Victoria Engelhardt
CEO & Co-Founder Keleya
We want to position ourselves as the one and only brand for pregnant women, not only in Germany but worldwide. etventure, together with W&W, has laid the foundation stone for Keleya, for which we are very grateful.
The startup Keleya was founded in 2017 and with its pregnancy app is considered the number one in Europe. After two rounds of financing, the Berlin-based startup now has several thousand paying customers.
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