Company-wide digital transformation at Klöckner & Co

Steel and metal trade

Klöckner & Co SE

By establishing the innovation unit “kloeckner.i”, the international steel trader Klöckner together with etventure was able to digitize its contract management and further develop it into a digital marketplace for the steel market. The digital solutions developed by kloeckner.i are used holistically in the core organization and are already generating sales in the billions today. By 2022, Klöckner intends to generate 60 percent of all sales via online transactions.

Impact in numbers

Construction of the digital unit "kloeckner.i" with 90 employees

Implementation of the industrial platform XOM Materials with 30 employees

Over €1 billion in annual revenues via digital channels (November 2017)


Through etventure it took us 3 months instead of the usual 1.5 years.

Gisbert Rühl, Chairman of the board


With annual sales of €6.5 billion (2017), Klöckner & Co SE is one of the world’s largest producer-independent steel and metal distributors and one of the leading steel service center companies. The group has around 130,000 customers at over 170 locations in 12 countries.

Advantages & Results

Kontraktmanagement klockner.i
  • Klöckner needed only 3 months for the successful proof of concept, the validation with mockups and prototypes as well as for the exact tracking of the KPI effects.
  • At Klöckner, the introduction of digital solutions led to numerous effects on sales costs, customer satisfaction and customer lifetime value.
  • Klöckner can thus respond to the challenges of a saturated steel market and sharp declines in sales.

Gisbert Rühl spoke with "Handelsblatt" about digitalization

Discover your digitalization potential!

Enquire now about a free consultation.

  • This field is for validation purposes and should be left unchanged.

* Required field

Dr. Christian Lüdtke

Founder & CEO