Company-wide digital transformation at Klöckner & Co

Steel and metal trade

Klöckner & Co SE

By establishing the innovation unit “kloeckner.i” and digitizing the contract management, the international steel trader Klöckner & Co. started its comprehensive digital transformation in cooperation with etventure. With etventure, Klöckner successfully implemented a number of digital initiatives – including a digital marketplace for the steel market, with which the company is already generating billions in sales today. By 2022, Klöckner intends to generate 60 percent of all sales via online transactions.

Impact in numbers

Establishment of the digital unit "kloeckner.i" with 90 employees

Implementation of the industrial platform XOM Materials with 30 employees

Over €1 billion in annual revenues via digital channels (State: November 2018)

Kloeckner
Kloeckner
Kloeckner

Through etventure it took us 3 months instead of the usual 1.5 years.

Gisbert Rühl, Chairman of the board

Customer

With annual sales of €6.5 billion (2017), Klöckner & Co SE is one of the world’s largest producer-independent steel and metal distributors and one of the leading steel service center companies. The group has around 130,000 customers at over 170 locations in 12 countries.

Benefits for Klöckner and its customers

Kontraktmanagement klockner.i
  • Klöckner needed only 3 months for the successful proof of concept, the validation with mockups and prototypes as well as the exact tracking of the KPI effects.
  • The company-wide introduction of digital solutions led to numerous positive effects on process costs, customer satisfaction and customer lifetime value at Klöckner.
  • With its digital transformation, including a move away from analog sales logistics processes, Klöckner is responding to the challenges of a saturated steel market and sharp declines in sales.

Gisbert Rühl spoke with "Handelsblatt" about digitalization

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Dr. Christian Lüdtke

Founder & CEO