Cognitive Biases – That’s how unreliable we think
Cognitive biases are mostly unconscious, systematic distortions of our perceptions, decisions and judgements. Our ideation experts show why biases are relevant for generating ideas and give tips on how their influence can be reduced. Heuristics: abbreviations of the brain Every day, more than 5...General, Magazin, Tools & Methods
For game-changing ideas it takes more than brainstorming
New ideas are the motor for economic change. But how do we get really good ideas? Our ideation experts present three factors that you should take into account when generating ideas. In the design thinking process, a whole section is devoted to the topic...Magazin, Tools & Methods, Viewpoints
From idea to implementation: 7 tips on how to make your idea successful
What used to be the company suggestion scheme is nowadays internal idea competitions and startup challenges. Whatever you may call it, the result is usually the same: Campaigns, workshops and incentives are designed to encourage employees to come up with ideas that can increase...Magazin, Tools & Methods, Trends