Jenny Maertens ist Product Managerin bei etventure und beschäftigt sich als Leiterin der etventure Ideation Guild mit der Entwicklung innovativer Ideen.
Cognitive biases are mostly unconscious, systematic distortions of our perceptions, decisions and judgements. Our ideation experts show why biases are relevant for generating ideas and give tips on how their influence can be reduced. Heuristics: abbreviations of the brain Every day, more than 5...
New ideas are the motor for economic change. But how do we get really good ideas? Our ideation experts present three factors that you should take into account when generating ideas. In the design thinking process, a whole section is devoted to the topic...
