Identification and prioritization of target groups - and further specialization of the product range
Profound understanding of marketing levers (transparency, storyline, requirements)
New product versions tested successfully prior to their actual development
Different target groups and products were tested in cooperation with etventure – directly in the market.
User Exploration & Ideation
Exploratory interviews were conducted to identify & prioritize the relevant target groups as well as their needs and pain points. Two specific interview partners were identified as the ideal “fit”.
Pain Point Analysis
Ideas for prototypes were developed – based on the key pain points, the selected target groups, and a profound understanding of the marketing levers.
Prototype Testing & Validation
Different target groups, products and online sales channels were tested directly in the market, and the optimum mix was positively validated.
MVP Market Launch & Roll Out
Based on the collected data, we designed a business case for launch – including a marketing plan.
Chemicals & high-performance materials
Globally leading company in the area of special chemicals and high-performance materials with more than 35,000 employees. In 2016, sales to the sum of 12.7 billion euros were generated – 81 % outside of Germany.
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