Launched an easy-to-use app in a test market
Created new digital communications channel with end users
Built agile digital competencies within the core enterprise
etventure oversaw the development of an easy-to-use app, which helps users with questions they may have about home building – and simplifies contact between service providers and home owners:
User Exploration & Ideation
Exploratory interviews were conducted to identify target groups and their needs and pain points.
Pain Point Analysis
Based on the relevant pain points, initial ideas for prototypes (MVPs) were developed. Here, the key pain points were poor understanding of construction phases, and challenges communicating with service providers.
Prototype Testing & Validation
Different prototypes were tested – with content for supporting home owners during building phases, and simplifying contact between service providers and home owners.
MVP Market Launch & Roll Out
Implementation and market launch of a validated MVP: Mobile app with broad content supporting homeowners. Continuous development and optimization of the mobile app.
Construction materials manufacturer
Leading global manufacturer of construction materials operating in more than 90 countries, with over 115,000 employees – generating more than $28 billion in sales.
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