Toolbox “Digital Transformation” – 7 steps to the digital business model

13. July 2018

Talking about digital transformation is easy, but it is still difficult for companies to implement. The vast majority of companies are aware that something has to be done – but the “how” presents them with a great challenge. The “Digital Transformation” toolbox now helps them to successfully master the concrete implementation.

Click here for the toolbox >> (currently only available in German – stay tuned for the English version)

Numerous innovation and transformation projects have shown that companies essentially go through seven phases in order to build up a digital business model:

Phase 1: Basic methods

The first step is to put the team together and establish the basic methods of agile teamwork. They serve as a basis for all further phases.

Phase 2: Market and company analysis

The aim of the phase is to collect information about the company and the market environment in order to understand the current situation. What products and services are available on the market? Which trends are emerging? Where are there approaches to innovation? What does the competition look like?

Phase 3: User Exploration & Ideation

The aim of this phase is to identify customer pain points and derive appropriate solutions from them. The evaluation and analysis of the findings then serve as a basis for the subsequent brainstorming and initial prototyping.

Phase 4: Prototype Test & Validation

In this phase prototypes are developed in order to gain qualitative and quantitative knowledge on the market with the help of live tests. Based on hypotheses, precise key figures are defined in order to decide whether the business idea should be pursued further.

Phase 5: Business Proposal

On the basis of the test results, a decision is now made as to whether a business model should be developed. To this end, the individual ideas are evaluated and the expected costs, investments and sales are estimated.

Phase 6: MVP market launch

Now it is time for concrete entrepreneurial implementation. The “minimum product” is tested and further developed in interactive cycles. The aim is to place a product with the corresponding demand on the market (product market fit).

Phase 7: Roll-out

Now it is a matter of scaling up the business model and building up an independent team and a profitable company that either acts as its own startup or as part of the organisation.

Each of the seven phases requires the use of different methods and approaches. With our toolbox “Digital Transformation” we would like to give you an insight into how we work.

That’s why we open a new phase of the toolbox every month and show step by step how challenges can turn into ideas and ideas into digital business models. This provides companies with a guideline that helps them to successfully initiate change.

Click here for the toolbox >> (currently only available in German – stay tuned for the English version)

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Brigitte Galiger is Content Manager PR & Marketing. Previously, she worked as a communications consultant with clients from the IT and tech sector.

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