Startup DNA for the old economy: Kienbaum and etventure are cooperating in the development of digital teams for companies

29. June 2015

  • etventure and Kienbaum combine expertise in digital transformation and people management
  • The goal is to to enable companies to advance their  digitalization strategies as quickly as possible with their own resources
  • Combining a startup philosophy with a traditional corporate culture



Berlin/ Cologne, June XX, 2015 – The digital consultants and company builders etventure and the management and personnel consultancy company Kienbaum have now combined their skills in the areas of digital transformation and HR management to help businesses with the successful implementation and deployment of their digital strategies.


“How corporates can start up”

Digital transformation is one of the key issues for companies worldwide. The biggest specific challenge to date is the successful implementation of digitalization strategies. The digital consultant company etventure supports companies with the identification and implementation of individual digitalization projects involving the formation of digital units and startups. etventure works with modern methods such as “lean startup” and “design thinking” to develop innovative digital business models. In order to initiate digital activities quickly and effectively, etventure also manages digital units on an interim basis. The goal is to to enable companies to advance their  digitalization strategy as quickly as possible with their own resources


New technologies and innovations require new roles and competencies in companies’ personnel structures. Available scope, customer focus  and a suitable testing and implementation methodology are among the most important prerequisites. Digitalization experts and entrepreneurs today have a new working philosophy which is often dictated by the employee culture of companies. The management and personnel consultancy company Kienbaum supports companies in building a workforce that is oriented towards their business model.  In addition, Kienbaum manages personnel marketing, personnel diagnostics and recruitment and supports development of existing employees in order to prepare companies for the digital future.


According to Fabian Kienbaum, Managing Shareholder of Kienbaum: “etventure is the ideal partner to support companies with the digitalization of their business models. In this high-performance cooperation we combine digitalization expertise with experience in management and personnel consultancy. Employees in digital units are often characterized by a startup mentality and mindset. This is a particular challenge for existing staff and new experts in the team. With the expertise we have gained from numerous cultural change processes, we create working environments that enable a sustainable combination of traditional corporate culture with the advantages of a startup.”


According to Philipp Depiereux, founder and CEO of etventure: “For a successful future in business, companies in virtually every industry today must invest in digitalization. In cooperation with Kienbaum, for each company we create the conditions for the development and implementation of new digital business models and the structuring of digital units. Together, we enable our corporate customers to successfully meet one of their greatest present challenges – digital transformation – thus securing the future of their individual business model.”

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