“For 12,99 € to Platform Champion”

24. April 2019

At the beginning of April, wavespace Berlin Kreuzberg again filled up with numerous guests – this time to listen to the hotly discussed topic “Platform Economics”. Three representatives with first-hand expertise were guests: Sarik Weber, Chief Digital Officer of the traditional company Ottobock, Product Manager Marc Pudelski of the SMS Group and Stephan Heller, founder and CEO of the startup FinCompare.


All speakers at the MegaTalk “B2B Platform Economics – The winner takes it all” gave insights into their work with platforms and talked about their most important learnings. Afterwards, a discussion round with questions was opened under the moderation of the etventure platform expert, Christian Boettcher.

The winner takes it all

At the beginning, Sarik Weber, Chief Digital Officer at Ottobock, introduced the in-house startups with 55 employees. The startup teams serve as a springboard into the future for Ottobock and also deal with platform topics. Ottobock products were integrated into the third-party software OPIE. Weber also openly spoke of “fears” that go hand in hand with integration into an external platform and how they could overcome them.

megatalk_wavespace

Afterwards Product Manager Marc Pudelski reported. He belongs to the innovation unit of the SMS Group, SMS digital, with about 50 employees. He spoke at first hand about the newly created platform of the plant and mechanical engineering company. The difficulty is that quite different definitions of platforms exist: “If I put a glass on the lectern here, it is also a platform”. In addition, there are fundamental differences between B2B and B2C. Many companies currently want to become the new Amazon – there is already a book on success on the Internet for €12.99, as Pudelski remarked with a wink.

megatalk_wavespace_2

The evening was concluded by Stephan Heller, founder and CEO of the start-up FinCompare, who also presented a number of personal learnings. Although many of his customers also work offline, he has created a market network for SME financing. For him, one thing is clear: you have to know what the user really needs.  

megatalk_wavespace_1

It was a successful evening, because once again it became clear that platforms are on everyone’s lips as the business model in the digital age and are also gaining in importance in the B2B sector. The challenge, however, is to manage them conscientiously and connect them with each other. What does it need? Reasonable investments and employees with an “open mind” who want innovative changes in the company.


Do you have questions about Platform Economics? Then talk to us! etventure accompanies you as an entrepreneurial partner:

Christian Böttcher
Chapter Lead
Platform Economics Guild Lead

christian.boettcher@etventure.com
+49 151 15502074


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Autor

Regina Dank ist Marketing Managerin bei etventure. Sie hat einen Masterabschluss im Bereich Marketing und Vertrieb und arbeitete zuvor in der Unternehmenskommunikation.

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