Maira is responsible as Principal at etventure for innovation and digital projects in various industries. Her focus is on building digital business models, digital units and ventures in the areas of consumer, technology & smart mobility. She also contributes her practical experience in agile leadership and new work.
Sturm und Drang
As Director Innovation Strategy at the innovation boutique Sturm und Drang, Maira was responsible for the conception and management of human-centered innovation and strategy projects for renowned customers in the energy, mobility, smart home, technology and beauty sectors.
At Google, Maira led the Google Consumer Products team as Head of Industry and advised international companies on digital marketing, e-commerce and digital transformation. She was also a social start-up mentor for the annual Google Impact Challenge.