Founded in 2014 by etventure, start-up POSpulse (24Insights GmbH) is today a successful international Shopper-Insights-Intelligence company with customers including Procter & Gamble Prestige, Metro, Dr. Oetker, STORCK and Vodafone.
The business model: With real, mobile shoppers and its own “ShopScout” app, POSpulse evaluates findings and insights at the point of sale almost in real time and thus helps leading industries in Europe to achieve the best possible sales and marketing success in stationary retailing.
More than 150 satisfied customers - 80% of them long-term cooperations
Million investments by HTGF, Intermedia and Mobile Ventures, among others
Recruiting of 155,000 mobile shoppers and expansion to Italy, Spain, Poland and the Czech Republic
Dominic Blank
Founder & Managing Director POSpulse
We are delighted that renowned investors have confirmed our course. The financing represents an important basis for our continued sustainable business development. Already today we are faster, more flexible and more transparent than established market research companies
POSpulse (24Insights GmbH) is a point-of-sale analytics firm that helps retailers and manufacturers achieve greater transparency and success at the POS. The start-up was founded under the umbrella of etventure and, with the support of investors such as High-Tech-Gründerfonds (HTGF), Intermedia and Mobile Ventures, has established itself as a successful company with clients such as Procter & Gamble Prestige, Dr. Oetker, MARS, STORCK and Vodafone.
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