Released a dashboard developed with industry experts and validated by pilot customers
Regional expansion into Italy, Poland, Czech Republic and Spain
More than 150 customers - 80% are long-term partnerships
A shopper insights intelligence tool for the optimization of sales and marketing.
User exploration & ideation
Interviews with industry experts from Germany, Austria and Switzerland – Brand Managers, Heads of Sales and Marketing, as well as Purchasing Managers from the FMCG sector.
Confirmation of the hypotheses
Point-of-Sale is a black box – suppliers and manufacturers do not know what happens at the POS. Major market research institutes are slow costly – and only provide data that requires further manual analysis.
Development of a 2-page concept paper in PDF format, in which the solutions – analysis dashboard and crowd – were socialized, even though neither was actually built (solution simulation). Start of first pilot projects with three major FMCG manufacturers.
MVP pilot version
First tests were conducted with MVP product – without having invested a single penny in technology. Friends were briefed by email; various data sources were manually harmonized and converted to a PDF, simulating “fake software”. Ongoing development of the solution based on continuous customer feedback, through to the shopper insights intelligence company as it exists today.
FMCG (fast moving consumer goods)
POSpulse (24Insights GmbH) is a crowd-based shopper insights intelligence company which helps the leading industries in Europe make the marketing of their products more transparent. With a panel of mobile shoppers and its own “ShopScout” app, POSpulse evaluates findings throughout the entire shopper journey. The results are evaluated in real time and translated into concrete recommendations for action by industry experts.
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