More transparency at the Point of Sale Case Study POSpulse

New business


In the media

This is how the team successfully built up the new business:

  • First contract with one of the largest consumer goods manufacturers worldwide: Store-Check in drugstores in the DACH market
  • Development of the business idea: Elevation of faster, area-wide data from the retail stores for the same transparency as in the online trading area -> Idea: consumers deliver insights on-the-spot on their smartphone
  • Contracts with other large consumer goods manufacturers
  • Validation of the business model through specific revenue-generating
  • Completion of the “ShopScout”-App for data collection for Android smartphones
  • Completion of the “ShopScout”-App for iOS smartphones
  • Growth to more than 10 employees
  • First order in non-german-speaking countries
  • Completion of proprietary analytics software
  • Successful completion of a financing from High-Tech Gründerfonds (HTGF)
  • More than 30 major customers in the consumer goods industry
  • Six-digit sales
  • IT Innovation Award for Business Intelligence solutions and best lifestyle app
  • About 10,000 attended supermarkets, drugstores and other stationary dealers by panel of 20,000 shoppers
  • Segmented panel (sociodemographic factors) of over 30,000 mobile shoppers
  • Growth to more than 20 employees
  • Strategic partnerships with EP and international agencies
  • Series-A-funding: Medien Union GmbH and Drillisch AG invest seven digit amount
  • Exhibitor and sponsor of  GS1 Germany
  • Panel-Growth to 35.000 scouts
  • Moving into a new office in Berlin
  • Completion of the “ShopScout”-app relaunch for iOS with better usability and more intuitive design
  • Growth to more than 30 employees, especially by international colleagues
  • Panel-growth to 40.000 scouts

POSpulse shows the reality of the POS from the perspective of shoppers!

Dashboard POSpulse
Team von POSpulse
ShopScout von POSpulse