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The Future of Data Startups in Europe and how to shape a European Data Economy – ”We should get rid of all the fear to use data”

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Many of the most groundbreaking technologies of our time (e.g. Deep Learning) require access to huge amounts of data to reach their full potential. On a global scale, many countries globally have recognized that the handling and processing of these large data sets depend heavily on the agile innovation engines of our economies – the startups. Europe, in particular, has created an early link between Big Data and startups by launching state-funded incubation programs such as the European Data Incubator years ago. But what will the future of Big Data in Europe look like and what are the roles of European startups in shaping a European data economy?


The European Data Incubator (EDI) is an 8-month incubation program for Big Data startups bringing together data providers (corporates) and solution providers (big data startups) to further develop big data analytics in Europe. Former company builder etventure executes EDI among others and recently hosted the EDI Demo Day, the closing event of the second round of incubation.


To fully address this complex challenge, the European Data Incubator and etventure invited to a virtual event discussing the future of Big Data in Europe and the role of European startups out of the premises of wavespace Berlin. One of the most renowned AI and Big Data experts in Europe, Fabian Westerheide, as well as the top eight European Data Incubator (EDI) startups of the incubation phase 2019/20, provided an overview of the current situation and shared a wide range of aspects and insights to tackle this pressing concern. In the following, we want to review the many revealing insights and elaborate on what we need to establish a strong data economy in Europe.

When approaching Big Data, there is no way around its global significance and implications! For this reason, keynote speaker Fabian Westerheide first introduced AI and Big Data on a global level. China plays a leading role in this, being the world leader in this field and constantly proving to be the number one AI superpower. A central driver of the Chinese dominance in the fields of AI and Big Data is the high willingness of Chinese investors to invest in both technologies. With the words “Chinese investors are simply bold” Fabian Westerheide describes that 38% of all global capital invested in AI goes to Chinese startups. The use of innovative technologies such as AI in schools, for instance, shows what status Big Data in China generally reaches. Although the USA might not rank on the same level as China, the economy has successfully managed to align its startup ecosystem to the challenges of big data in similar ways. Not only because these regions are now experiencing enormous economic growth Europe is under pressure to act. So let us take a closer look at Europe.

“We should get rid of all fear to use data!”, Fabian Westerheide states. In his opinion, Europe already has great advantages due to its foundation of an established industry, cultural diversity and a gigantic pool of knowledge. “You could say that everything is ready. We just have to handle it the right way!”, Westerheide continues. So now it’s up to us to develop and implement a strategy that makes effective use of all opportunities and benefits and ensures an open and flourishing environment for Big Data as it is being developed in the USA or China. Well, and here we come to a crucial point: The question of what Europe’s strategy for Big Data is. In retrospect, Europe has so far been more concerned with mitigating risks than with actively generating opportunities. Westerheide is convinced: “Regulation should aim for protecting us and not for keeping us small” and adds that, of course, Europe must have data protection, but in a new and enhanced form so that the economy can flourish.

“Give our startups time and capital to grow until they are ready to compete!”, Fabian Westerheide calls out everyone and leaves the stage to the top eight startups of the European Data Incubator (EDI). The acceleration and ecosystem program EDI embraces a more collaborative use of big data and an overall multilateral approach to innovation. The EDI concept drives the digital transformation for larger corporations that are sitting on large data sets but are limited in their capabilities to develop new digital products. Startups, on the other hand, can work quickly, to try things out easily and to innovate continuously. Combining the strengths of both parties creates not only a successful partnership but also sustainable innovation.

Let us quickly introduce you to the top eight EDI startups:

“With the help of EDI we unleash the power of data”, says Dr Miguel Molina Romero, co-founder of the EDI startup ORBEM. In the subsequent part of the event, the pitches of the different data solutions of the EDI startups gave us more concrete approaches to Big Data and – through their first-hand insights – additional aspects of how to shape a future-ready Data Economy.

To wrap it up. This is what a strategy should cover:

The European Data Incubator is a good example of how we need to rethink collaboration between different actors in the economy. A European data economy requires a collaborative ecosystem that stimulates free access to data and knowledge. “We should get rid of all the fear to use data!”

If you have not watched the event stream yet or want to watch it again, you can still dive into it here.

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