Improve Customer Experience

Digitalization takes customer experience to the next level – with multiple digital touch points, direct interaction and optimized service. Digital solutions can be used to couple your existing products with additional services, seamlessly creating an enhanced customer journey.

Helping a leading manufacturer of construction materials improve customer experience

Launched an easy-to-use app in a test market

Created new digital communications channel with end users

Built agile digital competencies within the core enterprise

The Solution

etventure oversaw the development of an easy-to-use app, which helps users with questions they may have about home building – and simplifies contact between service providers and home owners:

  • The app enables users to easily find essential information about home building.
  • Each “lesson” has been developed by an expert, and concisely describes what home owners should expect during each building phase.
  • Interactive questions help home owners to understand the information provided – in a fast and entertaining fashion.

Approach

78
Interviews

User Exploration & Ideation
Exploratory interviews were conducted to identify target groups and their needs and pain points.

12
Pain Points & Ideas

Pain Point Analysis
Based on the relevant pain points, initial ideas for prototypes (MVPs) were developed. Here, key pain points were poor understanding of construction phases, and challenges communicating with service providers.

3
Prototype Tests

Prototype Testing & Validation
Different prototypes were tested – with content for supporting home owners during building phases, and simplifying contact between service providers and home owners.

1
Product

MVP Market Launch & Roll Out
Implementation and market launch of a validated MVP: Mobile app with broad content supporting homeowners. Continuous development and optimization of the mobile app.

Industry

Construction materials manufacturer

Customer

Leading global manufacturer of construction materials operating in more than 90 countries, with over 115,000 employees – with more than $28 billion in sales.

Further opportunities of digitization

Discover your digitalization potential!

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