Set-up of an own company builder, the W&W Digital GmbH domiciled in Berlin with currently 20 employees
Named by CAPITAL as one of the top 10 digital labs in Germany (June 2017)
From app idea to spin-off in only 2 months
As a joint venture of W&W AG and etventure, W&W Digital is in the unique position of bringing together the strong points from the financial and the digital sectors. The goal of W&W Digital as company builder is the development of an attractive start-up portfolio in the areas of HealthTech, InsurTech and PropTech.
Identification of ideas with potential in the relevant markets and topic areas based on market and competitor monitoring, incl. start-up screenings as weöö as exploratory interviews with users.
Problem solution fit
Qualitative and quantitative testing of value proposition to validate user interest and channels to increase the reach.
Presentation of the complete user funnel with minimum IT development and validation of the most important hypotheses of the business model (RAT = riskiest assumption testing) by carrying out different test scenarios. Generation of first real customers and sales.
Efficient and effective development and launch of the business idea with the involvement of entrepreneurs as well as establishment of investor contacts and assurance of follow-up investments. Currently, 2 of our health apps are practically ready for spin-off.
Financial and insurance sector
The W&W Digital GmbH specialises in the development of new, digital business models in the fields of health, insurance and residential property. For this purpose, W&W identifies customer requirements and problems and creates user-focused solutions in the form of independent business models using modern innovation methods like design thinking and lean start-ups. The business models are structurally validated by means of market tests; where successful, they are further developed into investment-ready start-ups.
Dr. Alexander Erdland
CEO W&W AG (2006-2016)
Founder & CEO etventure
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