Construction of a Digital-Unit for a leading financial service provider Case Study Wüstenrot & Württembergische

Customer

Wüstenrot & Württembergische

This is how the team established this new digital business model:

H1/2015
  • Start of the cooperation
  • User focused validation of over 50 initial ideas
  • Identification of the top 10 business models through real user feedback
  • Simultaneously: Setup of the Digital-Unit at W&W, training the W&W Digital-Teams in the methods of Design Thinking und Lean Startup based on digital projects, along side the real project
H2/2015
  • Collaborate marketing tests for the top 10 business models through etventure and W&W Digital-Team
  • Identification of the top 5 ideas for the development and market launch as Minimum Viable Product (MVP)
  • Quick start of MVPs as Early-Birds
  • Training further departments at W&W via the W&W Digital-Team themselves
  • Developing, launching and market testing of several MVPs
  • Simultaneously: preparing the W&W Digital-Teams for the integration of the newly developed business models inside the own firm
  • Founding of the Digital-Unit (www.ww-digital.de) to create sustainable base for W&W’s core business
H1/2016
  • Operative implementation of first MVPs
  • Development of further MVPs through market testing and continuous user testing
  • Set-up of the W&W digital GmbH in Berlin & Stuttgart
  • Start of another ideation phase to identify innovative business ideas

Through digitalisation, W&W hopes to secure its core business model and maintain sustainable development for the future.

etventure has established an internal Digital-Unit at W&W and supports the financial service provider with the development of many digital projects.

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Management sponsors

Alexander Erdland

Dr. Alexander Erdland
CEO W&W AG

Video message from Dr. Erdland
Philipp Herrmann

Philipp Herrmann
Founder & CEO etventure

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