Corporate startup for an international media company Case Study mybook

Customer

New business

In the media

Mybook ist bekannt aus Joy, myself, freizeit revue, die zeit, freundin

This is how the team successfully built up the new business:

Q3/2013
  • Launch of 3 test websites, quantitative and qualitative tests
  • Identification of the approach with the highest monetary value: personal recommendations from real book experts
  • Go from the Ullstein management for the development of a minimum viable product
Q4/2013
  • First product live, processing of real orders and shipments
Q1/2014
  • Sales tests in different marketing channels, meeting the KPI objectives
Q3/2014
  • Go from the Ullstein management to continue the market roll-out and scale the business
  • Bonnier Mediengruppe joins as main investor
Q4/2014
  • MyBook GmbH founded together by Ullstein, Bonnier and etventure
Q1/2015
  • Recruitment of a dedicated MyBook team
  • Scaling and gradually handing over to the MyBook team

MyBook is the platform for personal book recommendations from experts with a connected online shop.

We realized what consumers miss when they buy books online! www.mybook.de

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