Building a digital unit for an international steel group Case Study Klöckner & Co

Customer

Klöckner & Co.

In the media

Kloeckner & Co bekannt aus Manager Magazin, Gründerszene, Deutsche Startups, uvm.

This is how the team successfully built up the new business:

H2/2014
  • Beginning of the cooperation
  • Joint development of a digitization strategy and generation of first ideas as well as validation through first live-tests
  • Validation of further ideas for new digital businesses and services through live-tests
  • IT start of the first minimum viable product
  • Test implementation of a new digital service with first successful sales and following roll-out
H1/2015
  • Beginning of a cooperation with Kloeckner Metals Corporation in the USA
  • Golive of a new digital service with 20 pilot customers and start of the european roll-out
  • Realization of the first digitization projects in the USA
  • IT start of another minimum viable product
  • Setup and implementation of a new digital service
H2/2015
  • Setup of kloeckner.i with 20 employees in Berlin
  • Golive of a new digital service in the USA
  • Rollout of this service in the USA after a successful MVP-Phase
  • Industry 4.0 product testing with industrial partners in the european market
  • Concept of a global service approach
  • Generation and validation of further ideas for new digital businesses and services
H1/2016
  • Setup of a digital unit with Kloeckner Metals Corporation in the USA
  • Golive of several digital services for Germany
  • Golive of a global service approach
H2/2016
  • Implementation of the services into the core business developed by the digital unit
  • Generating revenues for the core business
  • Development of additional services with methods of the Digital Unit by the team of core organization
  • Generating already 10% of total sales through online transactions

Klöckner & Co has made it its goal to generate 50% of all its revenue via online transactions until 2019.

etventure has built an internal digital unit at Klöckner & Co and supports the steel giant with the execution of several digital projects.

Kloeckner
Kloeckner
Kloeckner

Management sponsors

Gisbert Rühl, Vorstandsvorsitzender Klöckner & Co.

Gisbert Rühl
Chairman of the management board, Klöckner & Co.

Video message from Gisbert Rühl
Dr. Christian Lüdtke

Dr. Christian Lüdtke
CEO & founder etventure

MORE ABOUT KLÖCKNER & CO

CORPORATE INNOVATIONS WITH ETVENTURE